Wednesday, August 10, 2016

Failing to stay on message

Click Here to Read More from Colonel Allen B. West

One of the consequences for not staying on message is that critical issues go unnoticed. It’s a strategic imperative to own the narrative, and yes, I know the liberal progressive media is stacked against anyone who’s not a progressive socialist.

However, instead of taking their bait and going into their ambush, one must avoid the frontal assault and use other forms of maneuver — such as envelopment, infiltration, a turning movement, and penetration. If you have the media platform, make the topic and theme of your choice and put the opposition on defense.

Donald Trump was effective in doing that in his GOP nomination speech, as I assessed here. And the way you can tell, is that immediately Barack Obama came out and gave an impromptu and unscheduled press conference — as we say down South, “a hit dog will holler.”

And last week, instead of dealing with off-topic media assaults, there was a great opportunity to put a torpedo in the tug boat SS Obama, and the attached dingy Hillary Clinton.

As reported by Investors Business Daily, “Aetna (AET) on [last] Tuesday said it intended to abandon its 2017 expansion plans on the Affordable Care Act exchanges and was reviewing future participation in the marketplaces, even as the health insurance giant reported second-quarter results that beat estimates.

Just three months ago, Aetna said it planned to continue its Obamacare business next year as it mulled an expansion to a few additional states. The company’s shift makes it the latest health insurer to sour on the exchange marketplaces.
Humana (HUM), which Aetna wants to buy, has said it planned to cut its exchange offerings next year. UnitedHealth (UNH) has also announced plans to leave most of its Obamacare exchanges. Anthem (ANTM) and Cigna (CI), which are also trying to merge, have also warned on higher costs from Affordable Care Act patients.

“While we are pleased with our overall results, in light of updated 2016 projections for our individual products and the significant structural challenges facing the public exchanges, we intend to withdraw all of our 2017 public exchange expansion plans and are undertaking a complete evaluation of future participation in our current 15-state footprint,” Aetna CEO Mark Bertolini said in a statement. Aetna said it expected to lose more than $300 million on its Affordable Care Act plans offered this year.”
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